Musicroom
Driving efficiencies and performance for Musicroom using Facebook's automation features
The Objectives
- BrightHouse sought to combat any negative sentiment towards the brand by creating a highly engaging and audience-relevant campaign among a new, younger audience on social media
The Strategy
- The analysis of our audience data highlighted that relationships were important to the BrightHouse customer, which led us to conceive the ‘besties’ campaign
- Our in-house team produced an impactful short-form video, filmed with 13 actors in seven different locations
- The campaign was supported with paid media activity as well as with additional social assets to drive maximum impact and deliver strong results
The Results
- 373,000 video views
- 70% sound-on view rate (vs average of 20-25%)
- 845 reactions, comments and shares
- 618,000 target consumers reached
