How pent-up demand should affect your digital marketing in 2021
With what we know today, all indications are that we need to prepare for a boom in consumer spending as early as the summer, that it will last for at least a year, and that...
19 Jan 2021
Greenlight finalist in two categories at The Microsoft Advertising Partner Awards 2021
Microsoft Advertising has announced the finalists for its 2021 Partner Awards and we’re very excited to have been nominated in two categories. We’re finalists for both the...
18 Jan 2021
What will digital marketing look like in 2021?
We’ve surveyed over 250 decision makers to find out what digital marketing will look like in 2021: what the main business tactics will be, which digital channels will be a...
27 Nov 2020
Inclusive content: Not just for the holidays
In the run-up to the holiday season, the pertinent issues of inclusivity and diversity are back in the public's consciousness. From Argos to John Lewis, brands have made a...
07 Dec 2020
The five new shopper segments to be aware of this festive season
According to analysis by Nielsen, there are five new customer segments to be mindful of when navigating this new, uncertain, and tumultuous landscape. These segments have...
20 Nov 2020
What is passage indexing and what does it mean for SEO?
In a blog post in mid-October, Google shared examples of how AI can help with search and cited passage indexing as one of them. It said: “We have recently made a...
18 Nov 2020
What Google’s updates mean for link building in 2020
Link building is the process of having other sites linking back to your domain. It helps to improve your site’s authority and overall ranking potential on the web, transfer...
26 Oct 2020
How AI is shaping influencer marketing
According to the Digital Marketing Institute, influencer marketing is the fastest growing online customer acquisition method, with 49% of customers relying on influencers...
23 Oct 2020
Marrying words with visuals on Instagram
When someone says Insta, you say pics – right? Instagram was built as a photographic platform - and, as the third most popular social media network with more than one...
22 Oct 2020