Tokyo 2020: What marketers can learn from the digital-first Olympics
Tokyo 2020 was certainly a different Olympics to normal, not least because it took place in the wrong year. And it was also forced to be digital-first which provided some...
20 Aug 2021
Greenlight recognised as a Google International Growth Agency
We’ve been managing international expansion for our clients for many years, and we’re thrilled that we've now been recognised as a Google International Growth Agency...
01 Jul 2021
How to write epic product descriptions that boost conversions
Don’t ever underestimate the power of a well-written product description. In a recent article for Search Engine Watch, Ricky Hayes explains that by combining creativity and...
17 Aug 2021
Google Chrome’s third-party cookie ban has been delayed until 2023
Google’s phase out of third-party tracking cookies has been a hot topic amongst advertisers for some time now, as the change was originally expected to take place in early...
22 Jul 2021
How Google views link exchanging: The dos and don’ts of reciprocal linking
There was once a time when you could boost your organic presence through exchanging links with other sites by approaching them with a guest post in exchange for a backlink...
21 Jul 2021
How surveys can help you create newsworthy content
It’s not news that you have to create newsworthy content in order to get media pickup. So, how do you ensure that the content you’re creating is newsworthy? The answer...
20 Jul 2021
Agile, adaptable, alert: Why copywriting in 2022 needs athleticism
You wouldn’t expect an article about trends in 2022 to crop up in the balmy heights of 2021. But, that’s exactly what Better Marketing’s Edgaras Katinas did, in his top 10...
24 Jun 2021
Google has revealed its new AI technology, Multitask Unified Model (MUM)
Google revealed at its I/O conference in mid-May that it’s developing a new technology called MUM (Multitask Unified Model). MUM can help with more complex queries as it...
11 Jun 2021
Google’s Structured Data Testing Tool has been rebranded as the Schema.org markup validator
Good news for those who love Google’s Structured Data Testing Tool (SDTT)! Back in December 2020, Google announced that it would be moving the tool to the Schema.org domain...
19 May 2021