How COVID-19 caused 16 days of SERP volatility
Since the outbreak of COVID-19, there’s been major disruption in Google’s search results. From mid-March to early April, SERP fluctuation tools in the US detected...
16 Apr 2020
Seven Areas That Will Define SEO In 2019
At Greenlight, the SEO team often holds a “tech jam”, which involves the whole team taking an hour to dissect a website and reconvene to share the...
10 Jan 2019
New Year, new strategy: Google Discover
A major theme in our centred around radical changes to user expectations of search, whether that’s answering queries with features that don’t require...
17 Dec 2018
Google’s updated search quality rating guidelines: It’s not what you know, it’s who you know
Not quite the fully autonomous searching machine, Google still relies on the human touch to perfect its search algorithms and ranking factors. Over...
07 Jul 2018
The importance of internal links
Internal and links: why you can't have one without the otherInternal links, which are so often eclipsed by the flashier, hard-to-get external...
04 Oct 2017