Exact match keywords no longer that ‘exact’
From the start of AdWords in October 2000 up until September 2014, exact match keywords worked just as the name suggests: an ad was triggered when a...
15 Nov 2018
The importance of mobile
As mobile continues to increase in importance within digital, it comes as no surprise that Google is putting plans in place for marketers and website...
05 Apr 2018
Getting Shopping Right
As the interest in Google Shopping continues to rise, we're seeing spend grow at a rate which is almost three times faster than that of text ads. In...
08 Aug 2017