How to write epic product descriptions that boost conversions
Don’t ever underestimate the power of a well-written product description. In a recent article for Search Engine Watch, Ricky Hayes explains that by combining creativity and...
17 Aug 2021
How to transform copy from boring to brilliant with creative self-editing
In the words of Stefanie Flaxman, “a mediocre idea can be turned into extraordinary marketing with the right care and attention.” In her recent piece for Copyblogger, she...
13 Aug 2020
When writing content, start at the bottom
Nobody wants to gain a reputation for being that person who begins telling a story just for it to peter off without actually going anywhere. Well, the same goes for digital...
22 Nov 2019
The state of influencer marketing in 2019
Content marketers have been harnessing the power of influencer marketing for a number of years now. However, best practice and the way it’s used continues to evolve over time.
29 May 2019
How to adapt your content for voice search in 2019
With 2019 here at last, it’s time to buy into the age-old cliché and use the New Year as a fresh new start. This means out with the redundant...
06 Dec 2018