New theory helps to explain deep learning algorithms
The technology behind deep learning algorithms, which has made waves over the last few years, isn’t entirely understood by the people who build it. In fact, it’s never been...
14 Nov 2019
How GAP is personalising its marketing efforts with data
The beating heart of GAP’s strategy to personalise its marketing efforts comes in the form of a proprietary customer data platform (CDP), which...
19 Oct 2018
A day in the life of a… Data & Insights Senior Strategy Manager
Our 'A day in the life of...' series covers the ins and outs of what it's like to work across the digital teams at Greenlight.
10 Oct 2017
The role marketers can play when it comes to cyber attacks
Cyber attacks seem to be impossible to escape, with news left, right, and centre reminding us just how at risk consumers' extremely valuable data is....
09 Jun 2017
Reassessing the data value exchange between brands and customers
Research has revealed that two thirds of respondents fret that their personal data is at risk, fuelling fears of a mass consumer 'opt-out' upon the...
08 May 2017
Putting customers at the heart of campaigns
Defining customers has become one of the marketing industries greatest hurdles. With so much data now available it is increasingly complex for brands...
06 Jan 2017
Data Will Drive Every Decision Brands Make
We've seen a growing amount of complexity within the digital space in recent years; new mobile devices, new technologies such as virtual reality.
12 Dec 2016