How AI is shaping influencer marketing
According to the Digital Marketing Institute, influencer marketing is the fastest growing online customer acquisition method, with 49% of customers relying on influencers...
23 Oct 2020
Conversational ads provide a welcome disruption to digital
The rise of customer-centric metrics and a younger generations’ growing distain at online ad experiences is the antithesis to traditional banner ads. For brands to engage...
23 Mar 2020
Artificial Intelligence And Attribution In Affiliate Marketing
Artificial intelligence (AI) is being bandied about as the next big thing, in many affiliate marketing product pitches over the last year. But...
19 Nov 2018
The Impact Of Machine-Learning And Artificial Intelligence On Paid Search
Our prediction for 2018 covered the increased impact machine learning and artificial intelligence (AI) would have on paid search, and to what degree...
03 Aug 2018
Can Programmatic Think Like Us? How Artificial Intelligence Will Impact Our Industry In 2018 & Beyond
The notion that artificial intelligence is supposed to 'replace' human intelligence can sound pretty scary. So, what will the world look like once...
02 Jan 2018
Greenlight Predictions: 2018 Edition
We're almost at the end of 2017 and it's that time of the year when our experts gather together to discuss the digital marketing trends and...
09 Dec 2017