The death of advertistics? How fake news fears could topple a favoured PR mechanic
“Fake news” denotes a story that, while reported as straight fact, is built on less-than-credible source material. Do any of the stories you’ve recently pitched to press...
30 Oct 2019
Top three reasons why journalists are rejecting your pitch
Journalists can receive 100+ email pitches a day, so it’s easy to see why only one in five will actually open every pitch sent to them. Fractl recently surveyed over 500...
Shing Mon Chung
06 Sep 2019
The state of influencer marketing in 2019
Content marketers have been harnessing the power of influencer marketing for a number of years now. However, best practice and the way it’s used continues to evolve over time.
29 May 2019
From Tinder trolls to top of the game: How reactive PR can help your brand stand out
In the traditional content marketing game, brand-led campaigns ruled supreme. However, in 2019, it seems that sometimes the best way to earn links and coverage is to get th...
14 May 2019
Thought leadership as a PR and link building tactic
Thought leadership is a key component of a PR strategy, allowing brands to leverage the credibility and authority of experts from within their business, or from expert coll...
25 Mar 2019
The importance of riding the news cycle for content marketers
A recent report by the Content Marketing Institute (CMI) which analysed the top 50 most popular blogs has helped highlight the importance of riding the news cycle, which es...
01 Mar 2019
The Ever-Changing Digital PR Landscape
Earlier this year, we assessed a few PR trends for 2018, including the continuous decline of print media, the preference (and possible requirement)...
04 Aug 2018
Should influencer marketing still be a top priority for brands and PRs?
Influential marketing has grown with great force over the last few years, evolving itself into one of the hottest trends in marketing. It's even...
01 May 2018
Why traditional PR is still important in the digital landscape
Once upon a time, public relations (PR) only existed offline, and focused on 'real life' media such as newspapers, television, and radio. Pitches and...
06 Aug 2017