How to write epic product descriptions that boost conversions
Don’t ever underestimate the power of a well-written product description. In a recent article for Search Engine Watch, Ricky Hayes explains that by combining creativity and...
17 Aug 2021
How Google views link exchanging: The dos and don’ts of reciprocal linking
There was once a time when you could boost your organic presence through exchanging links with other sites by approaching them with a guest post in exchange for a backlink...
21 Jul 2021
Google has revealed its new AI technology, Multitask Unified Model (MUM)
Google revealed at its I/O conference in mid-May that it’s developing a new technology called MUM (Multitask Unified Model). MUM can help with more complex queries as it...
11 Jun 2021
Google’s Structured Data Testing Tool has been rebranded as the Schema.org markup validator
Good news for those who love Google’s Structured Data Testing Tool (SDTT)! Back in December 2020, Google announced that it would be moving the tool to the Schema.org domain...
19 May 2021
What is Always-On Link-Building, and why do you need it as part of your SEO strategy?
Always-On Link-Building, also known as newsjacking, is a PR strategy that occurs in two main scenarios. One is when a journalist has a content request, and the PR provides...
17 May 2021
Google Discover: A new chapter for search
When Google launched Discover in 2018, it was branded as the next chapter of search. And, to some degree, it is. Discover serves new, tailored content to a user before they...
18 Feb 2021
What is passage indexing and what does it mean for SEO?
In a blog post in mid-October, Google shared examples of how AI can help with search and cited passage indexing as one of them. It said: “We have recently made a...
18 Nov 2020
What Google’s updates mean for link building in 2020
Link building is the process of having other sites linking back to your domain. It helps to improve your site’s authority and overall ranking potential on the web, transfer...
26 Oct 2020
Google leverages BERT to match fact checks with news stories
Google announced in its latest update that it will be leveraging BERT, one of its language artificial intelligence (AI) models, to better match news stories with fact check...
18 Sep 2020