What Google’s updates mean for link building in 2020
Link building is the process of having other sites linking back to your domain. It helps to improve your site’s authority and overall ranking potential on the web, transfer...
26 Oct 2020
Google leverages BERT to match fact checks with news stories
Google announced in its latest update that it will be leveraging BERT, one of its language artificial intelligence (AI) models, to better match news stories with fact check...
18 Sep 2020
Explaining Google’s Core Web Vitals and how to leverage them
After years of preaching about content quality and EAT, Google is finally taking aim at page speed performance and UX. In fact - as announced in early May - from 2021, page...
Michele Lo Piccolo
27 Jul 2020
Google’s new page experience ranking factor
From next year, Google search results will take page experience into account as a ranking factor. This new metric will help Google understand how users perceive and...
06 Jul 2020
How COVID-19 caused 16 days of SERP volatility
Since the outbreak of COVID-19, there’s been major disruption in Google’s search results. From mid-March to early April, SERP fluctuation tools in the US detected...
16 Apr 2020
Changes to COVID-19 SERPs
Coronavirus results pages have become ad-free resource hubs on Bing, Google, and other search engines. In these unprecedented times we all need to change our behaviours...
18 Mar 2020
February is set to be another turbulent month on Google SERPs
If you work in SEO or your website depends on organic traffic, you might be well aware of the whirlwind of Google updates and SERP changes that have been rolled out...
19 Feb 2020
Changes to how we should approach SEO in 2020
The search landscape is constantly changing. In 2019 alone, we saw a drastic change in SERPs as a result of the Google BERT update, as well as a bunch of other core...
05 Feb 2020
Google adds a new shopping feature to search results
Whether you’re looking for that perfect floral dress or a tie to match your suit, Google wants you to see the different options available to you on the search page, without...
21 Jan 2020