Marketing Week Live: The round-up
This year's Marketing Week Live event saw over 100 exhibitors and more than 70 speakers present across four stages over two days. The event combined...
09 Mar 2018
Volatile, uncertain, complex, ambiguous: turning challenges into opportunities
I recently took part at one of Google's Firestarters talks, which tackled how digital marketers can mitigate the risks of operating in a VUCA...
07 Nov 2017
Wasting half your budget
Nearly a quarter of digital marketers don't track marketing spendGreenlight report reveals many in the marketing industry aren't sure they are...
08 Sep 2017
Understanding Data-Driven Optimisation
Many marketers will use data to measure how different marketing channels perform and to monitor overall site performance. But why not also use the...
Sarah Faber Petersen
08 Mar 2017
Brexit & Trump combination forces two-thirds of digital marketers to rethink how they intend on targeting their audience in 2017
The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their brand's...
06 Feb 2017
Putting customers at the heart of campaigns
Defining customers has become one of the marketing industries greatest hurdles. With so much data now available it is increasingly complex for brands...
06 Jan 2017
Audience Is Firmly At The Heart Of Innovation
As 2016 unfolded, we saw a lot of innovation from Google anchored around users; including audience targeting strategies, ad extensions and ad...
04 Jan 2017
What Do Millennials Want From Content?
A lot of clients come to us with questions about how they can best target Millennials. Since they're the most active user base online, especially...
02 Aug 2016
Theories and updates on the mystery of zombie traffic
Known by a few different names over the years, what's now called "Zombie traffic" has started to gain more and more attention in the SEO world as of...
04 Jun 2016