New research, conducted by Greenlight, has revealed tripadvisor.co.uk as the most visible website and hilton.co.uk the most visible hotel chain in Google natural search results, based on average monthly data gathered in March 2009.
We analysed 1200 generic and destination-led keywords, which were found to generate an average of 5.6 million hotel related searches per month in the UK. This data was then used to rank the most visible brands on page 1 of Google's natural search results.
Tripadvisor.co.uk ranked top, managing to capture 43% of the searching audience, whilst hilton.co.uk was the highest ranking hotel chain and the only one to make it into the top 20, reaching 6% of all searches. Laterooms.com was the best performing agent, taking second place overall and hotelclub.net took third position. They achieved 32% and 28% visibility respectively. Our league table ranks a total of 1000 individual websites.
Our research also revealed that the most used search term was 'Paris hotels', taking up 8% of the searches, followed by London accounting for 7%. New York was the most popular destination search for hotels outside the UK and continental Europe.
Greenlight currently produces monthly research reports for the following sectors: flights, online gaming, hotels, insurance, mortgages and loans, credit cards, car hire and online dating, amongst others.
