Social Media Week (#SMWLDN) London kicks-off next week from 13 - 17 February and we're thrilled to be part of it.
We've two hugely exciting panel sessions lined up. They'll delve into the realms of augmented reality, the future of social and mobile shopping, payments and more.
Joining the panels will be key industry leaders from Google, Kiip and Blippar and more. Lids will be lifted on trials and solutions, successes and failures too!
Places are free, limited and going fast so we'd advise you to register now to avoid disappointment.
Social Media Week attracts over 60,000 delegates through thousands of individually organised events, spans 21 cities, including New York, Los Angeles, Rio de Janeiro, São Paulo and Mexico City, with Tokyo and Singapore being its latest additions.
Here's a little more on the panels. Remember, places are limited so get registering now. We look forward to seeing you there.
Managing an international social media presence without causing brand confusion
REGISTER and join the debate
Greenlight will lead a panel discussion that lifts the lid on the real approach some of the world's most recognised brands are taking to manage their social media presence globally. Key industry leaders will discuss the role of social media in brand building, as well as how it can be intelligently used to transcend local cultural peculiarities and language barriers yet still communicate a uniform message for the brand, across the board.
Greenlight will be joined by top brands with a global presence, who will give the audience a first had account of their experiences, warts and all, from successes and failures, to trials and solutions. Attendees will come away with plenty of food for thought and in addition, intelligence and insight they can put into practice.
Location: Broad Street House, 55 Old Broad Street, London EC2M 1 RX
Date and Time: Wednesday, February 15 at 11:30 AM - 1:30 PM
Nearest station: Liverpool Street (0.1 Miles)
Augmented reality, Mobile Apps & Mobile Payment - 2012 IS the year for mobile
REGISTER and join the debate
After years of mobile nearly being 'the next big thing', Greenlight will be joined by a panel of experts who will debate why now is the time for mobile (or not?).
97% of consumers search for local businesses online. With today's abundance of mobile apps, Smart Phones and Tablets, the Internet is entering an age of ubiquity making the likes of Google Places for business, accessible on the move - enabling consumers to easily locate the supermarket, bookshop or take-away that's nearest to them at a point in time.
Mobile payments are also coming to the fore, turning mobile devices into currency. And if consumers can't get to an outlet, augmented reality will not only bring it to them but also bring them into it.
Consumers could literally enter a virtual store, walk down its aisles, see products on display, purchase and pay. The time IS now for mobile.
Location: Broad Street House, 55 Old Broad Street, London EC2M 1 RX
Date and Time: Thursday, February 16 at 11:30 AM - 1:30 PM
Nearest station: Liverpool Street (0.1 Miles)
