As digital marketing is constantly under the microscope, with budgets being scrutinised and results questioned, it’s more important than ever that brands are maximising efficiencies and gaining synergies from a joined up digital strategy. In order to thrive, marketers need to be aware of the latest trends that are defining how customers are interacting with brands online and forming their purchase decisions. Here are some of the key findings in our latest report:
- 36% of business leaders are unsure about their digital marketing strategy for 2019
- The top challenge for 39% of marketers is proving the ROI of their marketing activity
- 29% of marketers admit that their website isn’t fully mobile responsive
- Younger demographics are looking to decrease their daily time spent on social media, with 58% of 16-to-24-year-olds citing this desire, versus 43% of 35-to-44-year-olds
- 92% of searchers will click on businesses that appear on the first page of local search results
- Only 52% of companies and agencies that use landing pages will test them to find ways to improve conversions
- Two-thirds of people who use digital voice assistants, such as Amazon Echo or Google Home, use their smartphones less as a result
