Greenlight's CEO, Andreas Porous, has joined forces with Deri Jones, CEO at thinkTribe to host a series of vodcasts with other industry leaders. The C-Suite Sessions is a forum for c-level people across the industry to come together, share their knowledge and experiences, and chat through any challenges they might be facing while navigating the ever-changing digital landscape.
In this episode, we welcome Murat Soysal, Co-Founder at Segmentify.
Murat talks to us about all things personalisation - what are the different levels of personalisation? How do you implement them? Who within your organisation should be taking ownership of personalisation? And, what is the future structure of businesses that embrace it?
Would you like to join us for our next session? Get in touch today and let us know.