You don’t know anything about your customers. And here's why...

By Greenlight | 01 Aug 2020

Did you know that one in three marketers don't know what to do with the data they're collecting?

We live in an age where we can target individuals with pinpoint accuracy, and all guesswork and assumptions can be ruled out. Meaning that, with the right tools and strategy, you can integrate your data to understand exactly who your customers are and what they want and need.

Our CEO, Andreas Pouros, and dotdigital's head of strategy and insight, Gavin Laugenie, answer all your data questions: why good data is so important, how you should collect it, what you need to do with it, and why the misspelt term 'roulete' costs more than 'roulette' in Google Ads, plus many more interesting data facts.