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Amazon, as a top online marketplace, offers huge opportunity for businesses to reach out to, and interact with, over 300 million users worldwide. It’s often assumed that...

From the start of AdWords in October 2000 up until September 2014, exact match keywords worked just as the name suggests: an ad was triggered when a...

As mobile continues to increase in importance within digital, it comes as no surprise that Google is putting plans in place for marketers and website...

As the interest in Google Shopping continues to rise, we're seeing spend grow at a rate which is almost three times faster than that of text ads. In...