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Google revealed at its I/O conference in mid-May that it’s developing a new technology called MUM (Multitask Unified Model). MUM can help with more complex queries as it...

In a blog post in mid-October, Google shared examples of how AI can help with search and cited passage indexing as one of them. It said: “We have recently made a...

If you work in SEO or your website depends on organic traffic, you might be well aware of the whirlwind of Google updates and SERP changes that have been rolled out...

At Greenlight, the SEO team often holds a “tech jam”, which involves the whole team taking an hour to dissect a website and reconvene to share the...

The new beta version of Google Search Console was released a few months ago, and it promised a series of new features which would be released over...

Brian Dean recently published a voice search ranking factors study, based on the analysis of 10,000 Google Home search results, in order to...

Our 'A day in the life of...' series covers the ins and outs of what it's like to work across the digital teams at Greenlight.

Google Search Console (formerly known as Webmaster Tools) has been updated various times over the years, and it looks like further improvements are...

On Friday 4th November, Google announced on its blog that it has started experimenting with making its index mobile-first. In fact, as more and...