Blog

The beating heart of GAP’s strategy to personalise its marketing efforts comes in the form of a proprietary customer data platform (CDP), which...

This year's Marketing Week Live event saw over 100 exhibitors and more than 70 speakers present across four stages over two days. The event combined...

I recently took part at one of Google's Firestarters talks, which tackled how digital marketers can mitigate the risks of operating in a VUCA...

Nearly a quarter of digital marketers don't track marketing spendGreenlight report reveals many in the marketing industry aren't sure they are...

Many marketers will use data to measure how different marketing channels perform and to monitor overall site performance. But why not also use the...

The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their brand's...

Defining customers has become one of the marketing industries greatest hurdles. With so much data now available it is increasingly complex for brands...

As 2016 unfolded, we saw a lot of innovation from Google anchored around users; including audience targeting strategies, ad extensions and ad...

We've seen a growing amount of complexity within the digital space in recent years; new mobile devices, new technologies such as virtual reality.