Blog

It’s not news that you have to create newsworthy content in order to get media pickup. So, how do you ensure that the content you’re creating is newsworthy? The answer...

Always-On Link-Building, also known as newsjacking, is a PR strategy that occurs in two main scenarios. One is when a journalist has a content request, and the PR provides...

Traditional PR is widely known as the different techniques used to build brand awareness, brand image and convey a brand’s vision to audiences. This is done by acquiring...

“Fake news” denotes a story that, while reported as straight fact, is built on less-than-credible source material. Do any of the stories you’ve recently pitched to press...

Journalists can receive 100+ email pitches a day, so it’s easy to see why only one in five will actually open every pitch sent to them. Fractl recently surveyed over 500...

Content marketers have been harnessing the power of influencer marketing for a number of years now. However, best practice and the way it’s used continues to evolve over time.

In the traditional content marketing game, brand-led campaigns ruled supreme. However, in 2019, it seems that sometimes the best way to earn links and coverage is to get th...

Thought leadership is a key component of a PR strategy, allowing brands to leverage the credibility and authority of experts from within their business, or from expert coll...

A recent report by the Content Marketing Institute (CMI) which analysed the top 50 most popular blogs has helped highlight the importance of riding the news cycle, which es...