Blog

If you’ve been to a conference, listened to a webinar or read a blog in the past few years, you’ve undoubtedly heard the “AI” and “machine learning”...

Before I design anything, the first question I ask myself is, "what's the goal?". Why? I like to define the intent of the design and come up with a...

Our 'A day in the life of...' series covers the ins and outs of what it's like to work across the digital teams at Greenlight.

As a UX/UI (user experience/user interface) designer, my job is anchored around remembering that the user is at the core of every decision I make....

It's a dead cert that the start of each year will see the internet filled with blog posts predicting what the top trends will be across all mediums...

Internal and links: why you can't have one without the otherInternal links, which are so often eclipsed by the flashier, hard-to-get external...

Good UX and CRO is impossible unless you're anticipating and meeting users' needs and expectations. Personalising your site or app for individual...

Structural SEO breaks down into two broad areas. In the first you're worrying specifically about users and their search behaviour, with the goal...