Driving engagement, awareness and sales for ghd’s Pink range in support of Breast Cancer Awareness Month
Implementing a fully targeted app installation strategy for the ‘MYASICS Run Training’ app
We sought to achieve the following core goals:
For four months, we ran display and paid social campaigns to not only make sure that the quality of users fitted the ideal persona but also to attribute budget towards the best performing creatives. Our aim was to maximise results in the time set.
Through daily analysis and optimisation of the campaigns, we were able to tailor messaging and imagery based on location and gender, further improving accuracy of targeting and keeping spend down. We used three paid social ad formats which demonstrated high engagement rates with the target audience to make sure we were getting the best possible results; Facebook Carousel Ads, Twitter App Cards and Instagram advertising.
While display tends to see an incremental increase in engagement over time, paid social usually sees steady engagement throughout – so running the two in tandem would benefit brand awareness and uptake.