How to use your brand’s detractors to your advantage
Writer’s block is every creative’s worst nightmare. It isn’t just a symptom of authors, copywriters, and poets; artists, designers, and even content...
29 Nov 2018
Trust me: The importance of gaining trust
As a Senior Content Strategist, I see the benefits of good content daily. Good content can do amazing things for a brand, it fuels SEO, draws...
06 May 2018
Enter the third age of consumption
The 'third age of consumption', a theory following on from the first and second ages of consumption, is emerging, and can be defined as the era in...
05 Sep 2017
How can marketers ensure nostalgia works for them?
Brands from a variety of industry sectors are experimenting with their strategy, with many looking to the power of tapping into emotions as a way to...
01 Apr 2017
Data Will Drive Every Decision Brands Make
We've seen a growing amount of complexity within the digital space in recent years; new mobile devices, new technologies such as virtual reality.
12 Dec 2016
Five tips for marketing at Christmas
With more than half of annual retail sales occurring during the three months leading up to Christmas in the UK, and a large proportion of these...
04 Nov 2016
Q&A Series: Strong leadership 101 - skills, knowledge and experience
What makes a leader?What have been the most impactful events or realisations that have shaped where you are today?I've had a few bits of good advice...
02 Nov 2016
Creating content for a ‘boring’ industry
Catching the attention of your audience can be tricky, especially when you're in an industry which is considered serious, dry or boring. Because...
01 Oct 2016
Q&A Series: Brave new world? Why marketing brands need to catch up
My last Q&A article focused on the merits of disruption and innovation with an end-user focus, so I'd be lying if I told you I believed it's OK...
02 Sep 2016