How to write epic product descriptions that boost conversions
Don’t ever underestimate the power of a well-written product description. In a recent article for Search Engine Watch, Ricky Hayes explains that by combining creativity and...
17 Aug 2021
Agile, adaptable, alert: Why copywriting in 2022 needs athleticism
You wouldn’t expect an article about trends in 2022 to crop up in the balmy heights of 2021. But, that’s exactly what Better Marketing’s Edgaras Katinas did, in his top 10...
24 Jun 2021
The impact of excessive jargon in your writing
When writing a contract, blog post or email, it can be easy to litter your copy with industry buzzwords, acronyms and elongated words that pad out your writing. It could be...
21 Apr 2021
Marrying words with visuals on Instagram
When someone says Insta, you say pics – right? Instagram was built as a photographic platform - and, as the third most popular social media network with more than one...
22 Oct 2020
How to transform copy from boring to brilliant with creative self-editing
In the words of Stefanie Flaxman, “a mediocre idea can be turned into extraordinary marketing with the right care and attention.” In her recent piece for Copyblogger, she...
13 Aug 2020
When metaphors should kick the bucket
Brian Clark quotes Aristotle in his Copyblogger piece about the simple and instant effectiveness of metaphors. “The greatest thing by far,” said Aristotle, “is to be the...
29 Jul 2020
Why your headline is the most important thing you’ll write
Your headline is the first piece of writing that your readers see. It’s the only information they have to understand what you’re going to talk about, and it needs to be...
21 May 2020
When writing content, start at the bottom
Nobody wants to gain a reputation for being that person who begins telling a story just for it to peter off without actually going anywhere. Well, the same goes for digital...
22 Nov 2019
How to embrace data when you’re stats-phobic
The mark of a great copywriter lies in their ability to tell stories. Ask anyone – copywriters, content marketers, business leaders – and they’ll say the same. But stories...
10 Jul 2019