How to embrace data when you’re stats-phobic
The mark of a great copywriter lies in their ability to tell stories. Ask anyone – copywriters, content marketers, business leaders – and they’ll say the same. But stories...
10 Jul 2019
Create impactful content with data
With 200 million active websites and almost 3 million blog posts published each day, there’s no question that the internet provides its users with an...
06 Mar 2019
How data takes the guesswork out of B2B content marketing
While B2C engagement and awareness-oriented content marketing has always been a match made in heaven, B2B companies have had a harder time finding...
14 Nov 2018
How GAP is personalising its marketing efforts with data
The beating heart of GAP’s strategy to personalise its marketing efforts comes in the form of a proprietary customer data platform (CDP), which...
19 Oct 2018
Want to blog like a pro? It’s time to get more in-depth
If you're not producing top-tier content that scratches real itch, you won't keep readers interested. That's the assertion Neil Patel makes in his a...
09 Apr 2018
The GDPR to inspire greater creativity in customer acquisition campaigns
According to a new piece of research conducted by the DMA Awards on 249 senior marketers, the level of awareness related to the GDPR is higher than...
06 Dec 2017
The role marketers can play when it comes to cyber attacks
Cyber attacks seem to be impossible to escape, with news left, right, and centre reminding us just how at risk consumers' extremely valuable data is....
09 Jun 2017
Google’s data-driven attribution model: Moving away from last click
Most advertisers measure the success of their online advertising on a "last click" basis, meaning that they give all the credit to the last ad or...
07 Jun 2017
Reassessing the data value exchange between brands and customers
Research has revealed that two thirds of respondents fret that their personal data is at risk, fuelling fears of a mass consumer 'opt-out' upon the...
08 May 2017