Tokyo 2020: What marketers can learn from the digital-first Olympics
Tokyo 2020 was certainly a different Olympics to normal, not least because it took place in the wrong year. And it was also forced to be digital-first which provided some...
20 Aug 2021
Google Chrome’s third-party cookie ban has been delayed until 2023
Google’s phase out of third-party tracking cookies has been a hot topic amongst advertisers for some time now, as the change was originally expected to take place in early...
22 Jul 2021
Google's advanced TV inventory report reveals large viewership increases for CTV
Google has published its second annual advanced TV inventory report, detailing viewership numbers across 35 global advanced TV partners of long-form and episodic inventory...
23 Apr 2021
A day in the life of a... Programmatic Trader
Our 'A day in the life of...' series covers the ins and outs of what it's like to work across the digital teams at Greenlight.
14 Mar 2019
Simplification, Unification, And Addressable TV Will Dominate Programmatic
In 2017 we predicted that automation and artificial intelligence (AI) would impact the programmatic space much faster than they did, and drive...
04 Jan 2019
Ad fraud bonanza
If someone said to you that there are people all over the world stealing millions of pounds through ad fraud, you may tell them that they’re crazy....
12 Dec 2018
Towards A New Era Of Transparency For Programmatic Display
Earlier this year, we were gearing up for the rise of artificial intelligence (AI) and how it would impact programmatic buying. A lot of the benefits...
02 Nov 2018
Introducing custom intent audiences and TrueView for Action ads
Google is improving YouTube's direct response advertising performance with the addition of custom intent audiences and TrueView for Action ads....
06 Apr 2018
Spotify has gone public, upping the programmatic ante
Spotify just floated on the stock market, with a $1 billion public offering. The company has defied the laws of tradition with its initial public...
03 Apr 2018