A day in the life of a... Programmatic Trader
Our 'A day in the life of...' series covers the ins and outs of what it's like to work across the digital teams at Greenlight.
14 Mar 2019
Simplification, Unification, And Addressable TV Will Dominate Programmatic
In 2017 we predicted that automation and artificial intelligence (AI) would impact the programmatic space much faster than they did, and drive...
04 Jan 2019
Ad fraud bonanza
If someone said to you that there are people all over the world stealing millions of pounds through ad fraud, you may tell them that they’re crazy....
12 Dec 2018
Towards A New Era Of Transparency For Programmatic Display
Earlier this year, we were gearing up for the rise of artificial intelligence (AI) and how it would impact programmatic buying. A lot of the benefits...
02 Nov 2018
Introducing custom intent audiences and TrueView for Action ads
Google is improving YouTube's direct response advertising performance with the addition of custom intent audiences and TrueView for Action ads....
06 Apr 2018
Spotify has gone public, upping the programmatic ante
Spotify just floated on the stock market, with a $1 billion public offering. The company has defied the laws of tradition with its initial public...
03 Apr 2018
Big budget programmatic, and even bigger brand safety
Display advertising has seen steady growth for several years now, with many brands picking up programmatic as a key channel for both branding and...
05 Jan 2018
Can Programmatic Think Like Us? How Artificial Intelligence Will Impact Our Industry In 2018 & Beyond
The notion that artificial intelligence is supposed to 'replace' human intelligence can sound pretty scary. So, what will the world look like once...
02 Jan 2018
Greenlight Predictions: 2018 Edition
We're almost at the end of 2017 and it's that time of the year when our experts gather together to discuss the digital marketing trends and...
09 Dec 2017