Toys based on the Disney blockbuster Frozen are set to top the Christmas toy sales charts after being named as number one in Greenlight's "Most Wanted Toys League." The fairytale-themed movie became the fifth-highest-grossing film of all time in May, and it is expected that gross revenue will increase further for the franchise over the Christmas period.
The "Most Wanted Toys League" is a list created here at Greenlight in which we analysed the most searched for children's toys via brand names between September - October 2014. Other brands making the top 10 include foam toy maker Nerf and the childrens animated television series, Peppa Pig. Film and TV favourites such as Fireman Sam, Toy Story and Star Wars also ranked highly.
Most Wanted Toys League Table: the 10 most searched for toys this Christmas
|
Ranking |
Toy |
|
1 |
Frozen |
|
2 |
Nerf |
|
3 |
Peppa Pig |
|
4 |
Minecraft |
|
5 |
Fireman Sam |
|
6 |
Toy Story |
|
7 |
My Little Pony |
|
8 |
Star Wars |
|
9 |
Transformers |
|
10 |
Batman |
Andreas Pouros, co-founder and COO at Greenlight, commented: "It's Frozen-mania this Christmas as parents search high and low for this year's must-have toys. As festive shopping reaches fever pitch, Frozen toys are topping wish-lists for children across the nation. Furthermore, it's not just children pestering their parents to buy them particular presents. This year sees pester-power scale new heights as retailers employ data insights to target parents with personalised recommendations online and on mobile, helping to drive searches and sales of toys and other gifts this Christmas."
