Greenlight study identifies most visible flight brands in natural search

By Greenlight | 07 May 2009


New research, conducted by Greenlight, has revealed as the most visible website and the most visible airline in Google natural search results, based on average monthly data gathered in March 2009.


Our study analysed 3200 generic and destination specific keywords, which were found to generate a total of 5.5 million flight related search terms in the UK in this particular month. This data was then used to rank the most visible brands on page 1 of Google's natural search results. ranked top, managing to capture 100% of the searching audience, whilst was the highest ranking airline and the only one to make it into the top 10. and took second and third positions achieving more than 80% visibility each. Our league table ranks a total of 1000 brands.


Our study also revealed that more than a quarter of the searching audience used only four main search terms, including 'flights', 'cheap flights' and 'Alicante flight'.


Greenlight currently produces monthly research reports for the following sectors: flights, online gaming, hotels, insurance, mortgages and loans, credit cards, car hire and online dating, amongst others.