On the evening of 25th May, the inaugural UK Biddable Media Awards winners were announced and we're thrilled to say that Greenlight won the award for Display Campaign Of The Year for our work with ghd on its #ghdPink for Breast Cancer Awareness Month campaign. We're delighted to have won such a competitive category and, of course, our Display team are so pleased to have had their work recognised.
Each year, ghd supports Breast Cancer Awareness Month, and in 2016 we sought to promote its limited edition electric pink styler through an innovative, unique display campaign which made use of high impact mobile and video footage to help raise awareness and donations as part of ghd's goal to raise £10,000,000 for Breast Cancer Now. Thanks to our data-led approach and strong focus on targeting audiences which were not only relevant but also had high purchase intent, we helped ghd smash its targets and managed to overdeliver on all our campaign objectives overall, while also coming in under budget.
NOMINATIONS AND WINS ON THE NIGHT
Alongside our win, we're very proud to have also been nominated for five other awards, which further underlines the fantastic results our teams are driving for our clients:
- Display Campaign Of The Year with ghd for #ghdPink
- Travel/Leisure Campaign of the Year with Hurtigruten
- Retail Campaign of the Year with ghd
- Best Use of Video with ghd
- Best Use of Video with Burton Menswear
- Display Campaign of the Year with Superdry
We're ecstatic that our work has been recognised by the UK Biddable Media Awards' panel and judges.
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