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Google Chrome’s third-party cookie ban has been delayed until 2023
Google’s phase out of third-party tracking cookies has been a hot topic amongst advertisers for some time now, as the change was originally expected to take place in early...
By
Nicole Quarrie
|
22 Jul 2021
Greenlight recognised as a Google International Growth Agency
We’ve been managing international expansion for our clients for many years, and we’re thrilled that we've now been recognised as a Google International Growth Agency...
Jennie Kitchin
01 Jul 2021
Google's advanced TV inventory report reveals large viewership increases for CTV
Google has published its second annual advanced TV inventory report, detailing viewership numbers across 35 global advanced TV partners of long-form and episodic inventory...
Callen Johnson
23 Apr 2021
Greenlight’s Paid Media team are winners in Google’s Retail Digital Champions Challenge
Our Paid Media Manager, Ian Oh, and Senior Paid Media Analyst, Simon Prentice, recently took part in Google’s Retail Digital Champions Challenge. The two-month invite-only...
19 Mar 2021
A step forward towards automation: Responsive Search Ads are now the default in Google Ads
Many of the recent Google updates have indicated a move towards automation and a more streamlined account management experience. Switching the default ad type from Expanded...
Alberto Pontin
18 Mar 2021
Google combines broad match modified and phrase match types
On 18th February, Google released an update announcing that phrase and broad match modified (BMM) keywords will function as the same match type and match the same searches...
Christina Ahmed
16 Feb 2021
Talking performance in the lead up to Black Friday
With Black Friday just around the corner and the festive season fast-approaching, brands are preparing for a very different looking peak in 2020. Our Director of Paid Media...
Greenlight
25 Nov 2020
How to reach your audience through Amazon, even if you’re not a retailer
Amazon, as a top online marketplace, offers huge opportunity for businesses to reach out to, and interact with, over 300 million users worldwide. It’s often assumed that...
Johan Holmberg
24 Jul 2020
Why you should re-examine your ad messaging during COVID-19
Using data to make informed messaging updates is now more essential than ever before. With search trends and user behaviour changing rapidly, using tools like Google Trends...
Harriet Shaw
20 Apr 2020