With recent news that Google is more forcefully entering the social realm by integrating Google+ into its results, what about Facebook? What impact could it make in search?
Research conducted by Greenlight found that 50% of Google users have clicked on a sponsored listing in Google at least once and equally, 50% of Facebook users have engaged with Facebook advertising to the same extent.
This means that users have similar attitudes towards Google as they do towards Facebook advertising.
This would suggest that Google's huge comparative returns from advertising come from the fact that people will simply click far more frequently on Google ads than they will do on Facebook ads. This is all the more impressive when you consider that the average user will spend almost five times longer on Facebook than on Google. Read more here.