Blog

With 2018 wrapped up, it’s a good time to reflect on the biggest search advertising stories from the year, with a view to understand how they’ll influence the coming year...

From the start of AdWords in October 2000 up until September 2014, exact match keywords worked just as the name suggests: an ad was triggered when a...

We're pleased to announce that our Paid Media Performance Director, Rainelda Ozuna, will be speaking at Adthena's Search Marketing Breakfast on 17th...

Towards the end of 2017, many were bracing themselves for the tumultuous year ahead. With a sense of volatility in the air, there was a cloud of...

Our prediction for 2018 covered the increased impact machine learning and artificial intelligence (AI) would have on paid search, and to what degree...

Google Shopping is a key tool in any retailer's arsenal; it offers so many opportunities to capture users at a key point when they want to...

Paid Search advertisers often find themselves tweaking a campaign's structure, continuously adding or removing keywords, and testing to find the...

We're pleased to announce that our Creative Director, Matt Garbutt, and Director of Paid Media & Data Insights, Hannah Kimuyu, will be speaking...

When operating in challenging times, the demand for greater returns and efficiencies increases, and this is especially true for paid search. In...