Many estimates have China's economy becoming the world's largest by the end of the year. It will mark the end of one era and the beginning of another. The next 'consumption power' is inevitably now China.
Every 1.6 seconds a new Internet user is added to the Chinese Internet population - which now stands at 618 million users. They are spending more and more time online - from 18.7 hours per week to 20.5 hours in the last 12 months alone.
However, there are fundamental differences - Political, Economic, Social, and Technological - that make digital consumers in China and those in the West markedly different. These differences, from a digital marketer's perspective, exist everywhere; Website Design & Development, Search, Display, Social Media, Mobile, Marketplaces, and Analytics. This special edition magazine provides an overview of those areas and the basics that you need to know.
