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According to analysis by Nielsen, there are five new customer segments to be mindful of when navigating this new, uncertain, and tumultuous landscape. These segments have...

Fashion brands are among those most impacted by COVID-19 and the resulting shift in customer behaviour. Not only through the lack of physical sales channels, but also a...

Over the past three years or so, my predictions have looked at how businesses will leverage emerging technology to give them a major competitive edge...

Despite all the technological breakthroughs achieved over the past twenty years being devised to make our lives easier, it often feels like we have...

Broad, un-branded product searches - such as "women's dresses" - represent 40% of product queries, and now Google has introduced a new ad format for...

Known by a few different names over the years, what's now called "Zombie traffic" has started to gain more and more attention in the SEO world as of...

Here at Greenlight Digital, we'remaking some exciting changes to place us in the best possibleposition to...

In the wake of Google and YouTube announcing their click-to-buy buttons, the floodgates have opened for other platforms to grab a slice of the...

Google has long been the go-to search engine of choice, with one of the strongest brand names in the world. Being at the fore of technology and an...