The inherent technical nature of digital has meant that there has always been a difficult relationship between those that run a site and those that market it. However, all parties are intrinsically united – and must unite under the simple mantra of running a customer-centric business. This magazine highlights how optimising on-site experiences are critical in today's customer-first world, with articles covering content marketing, data & audience insights, eCommerce, and creative, to name a few.
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