The SEO Consultancy team predicted that 2018 would see the appearance of featured snippets (sometimes known as answer boxes) increase on the Google search engine results pages (SERPs). For context, the percentage of SERPs with featured snippets has roughly tripled over the last two years. We posited that the increase would have a broadly negative impact on organic traffic, given that direct answers in search results have the potential to decrease clickthrough rates to sites.
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