We're pleased to announce that our Paid Media Director, Hannah Kimuyu, and our Head of Paid Search, Angie Knibb, will be speaking at this year's Marketing Week Live event, which is taking place on 7-8th March in London. With 37 speakers, 4 stages, and more than 5,500 attendees, Marketing Week Live celebrates the latest innovations and thought leadership in marketing right now, and is one of the biggest events of its kind in the marketing calendar. The two-day event offers a mixture of practical, hands-on expert advice from some of the most respected specialists in the industry, spanning CRM, content marketing, strategy, personalisation, media, digital, insight, and data and analytics, to name a few.
Turning challenges into opportunities in uncertain times across paid search, display and audience targeting
Hannah and Angie will be presenting their topic “turning challenges into opportunities in uncertain times across paid search, display and audience targeting” on the Marketing Transformation stage. Their session will look into how businesses can turn volatility and challenges in their home markets into opportunities abroad, as well as discussing the benefits of having a holistic digital strategy through channel alignment generally. Furthermore, they’ll highlight why businesses must truly understand and know their audiences, and how this can increase relevancy and accuracy across digital marketing activity.
What will digital marketers get from the session?
Having an audience-first approach to digital marketing is key to end-user relevancy and value, while also enabling significant efficiencies across online activity. Applying this logic to digital marketing strategies is at the crux of our session, as this can help inform decisions during times of uncertainty and complexity. Our session aims to equip marketers with the mindset and techniques required to steer your brand to online success, even when the landscape you’re operating in is volatile. Marketers will also get an understanding of the benefits of having a holistic view of biddable activity and strategies, in order to ensure it’s working together to form something that’s greater than the sum of its parts and, most importantly, not having any counterproductive effects.
See Hannah and Angie speak at Marketing Week Live on the 7th March at 11h20-12h00.