We're proud to announce that our Social Media Account Director, Marin Daley-Hawkins, will be speaking at Marketing Week Live this year, which is taking place on 6-7th March in London. Marketing Week Live celebrates the latest innovations and thought leadership in marketing right now, and is one of the biggest events of its kind in the marketing calendar. The two-day event offers a mixture of practical, hands-on expert advice from some of the most respected specialists in the industry, spanning customer experience, social, effectiveness, media, branding, consumer behaviour, content marketing, and strategy, to name a few.
Marin will take to the Marketing Transformation Stage to discuss the key pitfalls of many marketers’ social media strategies. In particular, her session will focus on today’s reality, wherein more brands are investing in social media than ever, yet still aren’t getting it right. More often than not, this all comes down to a few key reasons; Marin will uncover why social campaigns tend to fail, and how poor social strategy can lead to a misalignment between brands and audiences. Finally, she’ll underline the value of marrying data and creativity to create an audience-first strategy, which will result in campaigns being more relevant and engaging for core audiences. At the crux of Marin’s topic is a call for marketers to focus on getting the basics right, which means spending enough time during the strategy conception phase to consider key audience data, and using those insights to really do something different that will resonate with people. Only once those foundations are solid and strategies are data-driven will brands reap the benefits of social media.
Having an audience-first approach to digital marketing is key to end-user relevancy and value, and also helps marketers to set appropriate metrics for measuring campaign success. Our session will focus on how to apply this approach to social media strategy, while highlighting the importance of using data points to paint a comprehensive picture of audiences in order to deliver innovative yet creative campaigns. The session will equip marketers with the mindset and techniques required to amplify brands’ social media activity and reputation, and give practical and applicable insights to fuel marketers with the right tactics to improve their social media strategy.
See Marin speak at Marketing Week Live on the 6th March at 10h00-10h35.