With Black Friday just around the corner and the festive season fast-approaching, brands are preparing for a very different looking peak in 2020.

Our Director of Paid Media & Data Insights, Hannah Kimuyu, and our Head of Paid Search & Social, Mark Byrne, got together with thinkTribe's Alistair Morrison to talk peak readiness - how you can effectively optimise your site in the lead up to Black Friday, the ways this year's peak season will differ from the norm, and how you can make sure your brand doesn't get lost in the noise.