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Our prediction for 2018 covered the increased impact machine learning and artificial intelligence (AI) would have on paid search, and to what degree...

At the start of the year, we envisioned that paid social would evolve to become more focused on influencers, have better integration between paid and...

I recently took part at one of Google's Firestarters talks, which tackled how digital marketers can mitigate the risks of operating in a VUCA...

As 2016 unfolded, we saw a lot of innovation from Google anchored around users; including audience targeting strategies, ad extensions and ad...

Just over a month ago, Google revealed that it was removing the right hand side ads we've grown used to over the past few years.Now that we have four...

Having been tested since 2010, Google announced on Friday 19th February 2016 the removal of right hand side ads on desktop across Google Search and...

Recent rumours in the search world have been confirmed in Google's Developer blog that Google is planning on blocking the search query data from...

Yes. But then as a pay per click (PPC) Analyst I would say that wouldn't I?The fact is your generic keywords will always be more expensive than your...