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Last year Burberry announced a monumental step within the fashion industry; replacing its four-show calendar with two runway shows and no longer...

In an effort to retain its market share, Twitter has been going through a significant amount of change in the past month. Rumours have been...

With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users....

It's been 5 months since Enhanced Campaigns went live…Our initial scepticism seemed justified with the industry as a whole not receiving Enhanced...

Following on from Andreas Pouros' blog, I take one of his closing points:" The good news for Facebook is that it could capture around 22% of that...

At the back end of last week Google officially introduced AdWords Express - described as 'a faster and simpler way to start advertising online in...

The History and Evolution of Paid Search Paid Search has come a long way since its "official" inauguration back in 1996. Of course, paid search has...

Social media is user generated content - effectively consumers creating, sharing in two-way discussions about their interests, experiences and...

Google set about expanding its display offering in mid March of this year, launching a behavioural targeting programme that will display ads across...