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Being scared of change is normal. Change is scary. It looks like Google's latest objective was to frighten the life out of us with the new AdWords...

As the interest in Google Shopping continues to rise, we're seeing spend grow at a rate which is almost three times faster than that of text ads. In...

Most advertisers measure the success of their online advertising on a "last click" basis, meaning that they give all the credit to the last ad or...

Ad blocking is probably one of the hottest topics on everyone's mind at the moment. With AdBlocker Plus launching its own Supply Side Platform (SSP)...

Google has recently released its Customer Match product which enables advertisers to load email addresses into audience lists for ad targeting via...

Google has updated Hotel Ads to make it easier for potential customers to make bookings and improve the overall hotel search experience. This marks a...

As all advertisers know, Sitelinks are one of the most important ad extensions available in Adwords.They're known to increase CTR by as much as 30%,...

PANDA 4.0Here's a great summary from Dr Peter J. Meyers on what happened last week aka. Panda 4.0, the payday loans update and eBay losing a ton of...

Recent rumours in the search world have been confirmed in Google's Developer blog that Google is planning on blocking the search query data from...