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Don’t ever underestimate the power of a well-written product description. In a recent article for Search Engine Watch, Ricky Hayes explains that by combining creativity and...

You wouldn’t expect an article about trends in 2022 to crop up in the balmy heights of 2021. But, that’s exactly what Better Marketing’s Edgaras Katinas did, in his top 10...

When writing a contract, blog post or email, it can be easy to litter your copy with industry buzzwords, acronyms and elongated words that pad out your writing. It could be...

When someone says Insta, you say pics – right? Instagram was built as a photographic platform - and, as the third most popular social media network with more than one...

In the words of Stefanie Flaxman, “a mediocre idea can be turned into extraordinary marketing with the right care and attention.” In her recent piece for Copyblogger, she...

Brian Clark quotes Aristotle in his Copyblogger piece about the simple and instant effectiveness of metaphors. “The greatest thing by far,” said Aristotle, “is to be the...

Your headline is the first piece of writing that your readers see. It’s the only information they have to understand what you’re going to talk about, and it needs to be...

Nobody wants to gain a reputation for being that person who begins telling a story just for it to peter off without actually going anywhere. Well, the same goes for digital...

The mark of a great copywriter lies in their ability to tell stories. Ask anyone – copywriters, content marketers, business leaders – and they’ll say the same. But stories...