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The technology behind deep learning algorithms, which has made waves over the last few years, isn’t entirely understood by the people who build it. In fact, it’s never been...

The mark of a great copywriter lies in their ability to tell stories. Ask anyone – copywriters, content marketers, business leaders – and they’ll say the same. But stories...

With 200 million active websites and almost 3 million blog posts published each day, there’s no question that the internet provides its users with an...

While B2C engagement and awareness-oriented content marketing has always been a match made in heaven, B2B companies have had a harder time finding...

The beating heart of GAP’s strategy to personalise its marketing efforts comes in the form of a proprietary customer data platform (CDP), which...

If you're not producing top-tier content that scratches real itch, you won't keep readers interested. That's the assertion Neil Patel makes in his a...

According to a new piece of research conducted by the DMA Awards on 249 senior marketers, the level of awareness related to the GDPR is higher than...

Cyber attacks seem to be impossible to escape, with news left, right, and centre reminding us just how at risk consumers' extremely valuable data is....

Most advertisers measure the success of their online advertising on a "last click" basis, meaning that they give all the credit to the last ad or...