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Is a better awareness of political and social causes driving more ethical marketing?
A timely campaign from the Anti-Defamation League (ADL), entitled #StopHateForProfit, had its sights set on the sometimes-murky world of advertising and marketing this July...
By
Freddie Hudson
|
10 Aug 2020
What we mean by integration at Greenlight
Integrated marketing. We’ve heard it a thousand times, but what does it mean for us as an agency and our clients? And more importantly, why do we need it? As digital market..
Lizzy Lakra
16 Apr 2019
Amazon search-based retargeting
Over the past year, Amazon has been pushing into the digital advertising space at a more aggressive rate than ever before. Expanding its efforts to...
09 Nov 2018
Fake news and content sceptics
‘Fake news’ took a seat on the world stage during 2018. Donald Trump accused Google of only displaying ‘bad’ news stories about him and attacked the...
Lauren Dye
18 Oct 2018