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Conversational ads provide a welcome disruption to digital
The rise of customer-centric metrics and a younger generations’ growing distain at online ad experiences is the antithesis to traditional banner ads. For brands to engage...
By
Verity Bouette
|
23 Mar 2020
The Importance Of Personalisation And Customer Experience In eCommerce
Despite all the technological breakthroughs achieved over the past twenty years being devised to make our lives easier, it often feels like we have...
Kevin Murray
26 Nov 2018
How GAP is personalising its marketing efforts with data
The beating heart of GAP’s strategy to personalise its marketing efforts comes in the form of a proprietary customer data platform (CDP), which...
Wojciech Bednarz
19 Oct 2018
The Twitter recommendations tab: a stark reminder of the importance of personalisation
In an effort to retain its market share, Twitter has been going through a significant amount of change in the past month. Rumours have been...
Hannah Kimuyu
01 Jun 2016
Offline event triggers to inform reactive, predictive and personalised advertising
There are two digital marketing disciplines that excel in prospecting potential audiences without relying on user intent triggers: Programmatic...
Krishan Nursimooloo
04 Dec 2015
Data hacks: a detrimental hurdle on the road to personalisation in marketing
The EU's decision to replace its 'Safe Harbour' system, which allows over 4,000 companies to transfer personal data to the United States, could have...
Andreas Pouros
09 Oct 2015
Nine out of ten brands failing to personalise effectively
UK marketers lack confidence in their personalisationcapabilities with nine out of ten (88%) marketers...
Greenlight
08 Sep 2015
It’s time retailers got up close and personal
Savvy retailers have seen that a personal touch can drive sales. Asos.com, for instance, is tailoring its site search to deliver more relevant...
01 Dec 2014
