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For over 15 years, advertisers have been able to report on an average position metric to understand the order their ad appears against other ads in...

As a Senior Content Strategist, I see the benefits of good content daily. Good content can do amazing things for a brand, it fuels SEO, draws...

Most advertisers measure the success of their online advertising on a "last click" basis, meaning that they give all the credit to the last ad or...

"Airline employees were so much more agreeable when they were drunk". That's just one of the witty comments that made it into I Think I Can See Where...

The three most boring words that are uttered at every digital media conference, networking event or creative meeting are, without a doubt, "content...

"People love themselves. It didn't take the advent of the selfie for that to be evident." True story. This is the opening line to one of the Ten...

Welcome to Greenlight's weekly dose of Blog Watch! It's that time when we share the latest news and insights that have caught our eye. Enjoy!GOOGLE...

Greenlight will take to the main stage at TravelTechnology Europe 2014, Europe's largesttravel-related...

Having a well thought out Paid Media strategy, can make all the difference between having a successful online campaign and falling behind. However,...