Footasylum Nike Air Max
Supporting Footasylum’s online growth by improving organic presence and supporting ongoing brand collaborations and launches
Increasing Dixons Carphone’s revenue by 1,687% with a Black Friday campaign
We sought to achieve the following goals:
We developed an all-encompassing SEO strategy to allow Dixons Carphone to achieve these objectives. The strategy was formed around the three main pillars of SEO: strong technical foundations, on-site optimisation and content & engagement activity (through link acquisition).
This comprised of identifying core Black Friday terms using our proprietary search tool and optimising Currys’ Black Friday landing page for those terms. We ensured internal linking and correct redirects were in place to and from the page, and acquired links to the page from high authority websites through targeted outreach. Finally, we created Black Friday-specific content for the site and Currys’ TechTalk blog.