Dixons Carphone

Improving SEO and direct traffic for GoPro products by 32.94% for Currys PC World thanks to our creative content strategy

The Objectives

  • To achieve 12 links to Currys PC World’s GoPro range page, with an overall average domain authority (DA) of 25
  • To increase SEO and direct traffic for GoPro by 15%
  • To increase the overall reach for GoPro by 10%

The Strategy

  • We came up with a simple yet creative concept: to create an interactive map of the most extreme sports activities to enjoy across the UK
  • We created a unique landing page which included copy related to capturing the enjoyment of the highlighted sports using a GoPro camera
  • We engaged with prominent travel and adventure influencers, and asked them to try out some of the extreme sports using the GoPro Hero 6
  • We outreached the interactive map and our influencers’ experiences to travel publications in order to attract high domain authority links to the page

The Results

  • 18 referring domains and 42 backlinks to the content page
  • Average domain authority (DA) of referring domains was 43
  • SEO and direct traffic for GoPro increased by 32.94%, a 119.6% improvement on our 15% target
  • Overall reach for GoPro increased by 17.67%, a 76.7% improvement on our 10% target