Footasylum

Supporting Footasylum in 2015’s biggest trainer launch for the adidas Superstar Supercolor by Pharrell Williams

The Objectives

  • Promote Footasylum as the key stockist of the adidas Superstar Supercolor
  • Rank in the top three positions on Google for key search terms
  • Increase reach by 20% across all target keywords

The Strategy

  • In order to get the greatest reach, we set up a social competition on Shortlist to win a free pair of the adidas shoes as well as a £50 Footasylum voucher
  • We utilised our influencer network of over 25,000 bloggers to review the trainer to establish the shoe as the ‘it’ trainer to own
  • We optimised the Footasylum landing page to meet best practice guidelines in order to improve ranking and visibility for the brand

The Results

  • 86% uplift in reach across target keywords – core keywords ranked in the top three positions on Google
  • Search traffic increased by 3,157% in just three months
  • SEO optimisation lead to an 86% uplift in reach across target keywords
  • Search volume increased by 64,717 thanks to SEO improvements
  • The Shortlist social competition attracted more than 8000 competition entries.
  • Core keywords ranked in the top three positions on Google, while other target keywords achieved an average ranking at position three